Founder · Speaker · Wellness Entrepreneur
When people feel
like they belong,
they show up
differently.
Kellie James is the founder of Drenched Cycle Studio and Wellness 365 — two community-centered wellness brands redefining fitness through culture, hospitality, and human connection.
As Seen In & Trusted By
The Story
Kellie James is the founder of Drenched, a community-driven wellness brand based in Atlanta known for redefining boutique fitness through hospitality, culture, and connection. What started as a cycling studio has evolved into a movement centered around belonging, experiential wellness, and community impact.
CEO
Drenched Cycle Studio
About the Founder
Founder. Operator.
Experience Builder.
Kellie James is the Founder and CEO of Drenched Cycle Studio, a community-driven wellness and indoor cycling brand based in Midtown Atlanta. Known for blending fitness, culture, hospitality, and experiential wellness, Kellie has built a brand rooted in inclusivity, connection, and impact.
Her work now extends beyond the studio into corporate wellness, public fitness programming, media, community initiatives, brand collaborations, and speaking.
Founder
Drenched Cycle Studio
Focus
Wellness + Community
Base
Atlanta, GA
Voice
Culture + Hospitality
"I've made it my mission to build spaces where people feel welcomed, supported, and inspired. My work lives at the intersection of wellness, culture, hospitality, and impact."
— Kellie James
Brand Overview
Midtown Atlanta's
community-driven
cycling experience.
Drenched Cycle Studio is a boutique cycling studio built on a hospitality-first approach. Known for themed rides, community experiences, and high-energy events, the studio is welcoming, non-intimidating, inclusive, and culture-forward.
The philosophy is simple: people remember how you made them feel.
"We Make It Cool To Sweat."
Signature Class Energy
Music-driven rides, themed experiences, and immersive room energy designed to make every class unforgettable.
Community Rituals
Post-class connection moments, celebrations, shared traditions, and community experiences that create real belonging.
Beginner Access
Drenched 101 creates a welcoming, judgment-free introduction to rhythm cycling for first-time riders and returning fitness beginners alike.
High-Touch Hospitality
Every touchpoint — from front desk to instructor experience — is intentionally designed around hospitality, warmth, and genuine connection.
Beyond The Studio
From Drenched After Dark to outdoor rides, wellness pop-ups, and branded community events, the experience extends far beyond the bike.
The Studio
New Location Preview
The Founder Journey
01
Vision
Create a space where people feel welcome, safe, and inspired.
02
Build
Develop a wellness experience rooted in music, hospitality, and community.
03
Relaunch
Return stronger after setbacks and build renewed momentum.
04
Beyond
Move beyond studio walls into media, partnerships, activations, and corporate wellness.
Media + Press
Featured Across Media,
Culture & Wellness
RHOA Feature
Real Housewives of Atlanta
Paul Milliken Interview
Fox 5 News
Fox 5 Atlanta Feature
The Portia Show
Go Red Woman of Impact 2025
American Heart Association
New Spin Studio Opening in Midtown
Atlanta News First
2026 Recipient
Ready, Set, Go Women's Award
Spotlight 2025
Forbes / ADD App
Game Show Appearance
The Flip Side
Founder Feature
Shoutout Atlanta
Video Features
RHOA
Real Housewives of Atlanta
Atlanta BeltLine
Free Fitness Program
News Feature
Media Coverage
Fox 5 Atlanta
Fox 5 Interview
Fox 5 Atlanta
The Portia Show
Atlanta News First
New Spin Studio Opening in Midtown
Harmonize Your Life Podcast
Cycle Fitness Motivation
Season 16, Episode 1 — Listen on Spotify
Fox 5 Atlanta
Warming Up with Drenched Cycle Studio
January 2026 — Read the Full Article
Shoutout Atlanta
"Nothing in life is ever easy and my career is no different, but I finally found something that I love doing and that makes the hard work and challenges worth it. What I want people to know about my brand is that it's built on integrity and intention."
— Kellie James, Shoutout Atlanta Feature
Speaking + Leadership
From studio founder
to thought leader.
Kellie James is a wellness entrepreneur and founder known for building community-driven experiences that blend fitness, hospitality, culture, and connection. She speaks on entrepreneurship, resilience, brand building, customer experience, and the power of creating spaces where people feel seen, energized, and inspired.
Speaking Topics
Building community-first brands
Building Through Pressure
Leading With Presence and Vision
The Business of Belonging
Hospitality-driven customer experience
Creating Experiences People Talk About
Featured Speaker
Google Atlanta
Wellness 365
Corporate Wellness
that feels experiential.
Wellness 365 is designed for companies, conferences, hotels, and organizations that want wellness programming with culture, energy, and real impact. Not just a checkbox.
Ideal For
Proven Across Organizations
Fulton County DA's Office
Designed and executed a 4-week employee wellness experience focused on engagement, movement, and workplace culture.
Georgia Tech
Produced wellness activations and community-centered fitness experiences for students and campus engagement initiatives.
Thompson Buckhead Hotel
Curated elevated guest wellness experiences and hospitality-driven fitness programming.
StepPace
Strategic wellness partnership with one of Gwinnett County's largest fitness communities.
Corporate Activations
Developed high-energy wellness activations for conferences, corporate teams, and employee engagement experiences.
Corporate
- Employee wellness experiences
- Team connection + culture-building
- Conference wellness activations
Hospitality
- Luxury guest wellness experiences
- Hotel fitness programming
- On-site wellness activations
Community
- Community wellness events
- Public fitness experiences
- Wellness pop-ups + activations
Atlanta BeltLine
Free Fitness Program
Community Impact
Wellness as
community care.
Kellie has consistently used movement, events, and partnerships to serve people beyond the studio, making wellness accessible to everyone regardless of income or background.
American Heart Association
Healthy Hearts Kick-Off / Woman of Impact campaign
Atlanta BeltLine
Free Fitness Program with large outdoor community attendance
Gateway Center
Ride for a Cause + hygiene item donation drive
Homeless Outreach
Sack lunch and seasonal item donation initiatives
Community Classes
Free and low-cost public wellness experiences
Nonprofit Events
Wellness events built around awareness, care, and access
Nonprofit Event
4Kira4Moms
Nonprofit Activation
DiaBeating The Odds
Outdoor Community Fitness
Smartwater Activation
Community Fitness Event
Hills4ATL
Tee Up for Hope — Host Committee
Gateway Center
Free Fitness Program
Atlanta BeltLine × King of Pops
Partnerships + Collaborations
Built through
strategic relationships.
Collaborators, clients, campaigns, and community partners connected to Kellie's wellness ecosystem.
Google Atlanta
Speaking / founder conversation
Atlanta BeltLine
Free Fitness Program partner
Lululemon
Wellness + community visibility
Smartwater
Hydration / outdoor activation
American Heart Association
Healthy Hearts Kick-Off partner
Georgia Tech
Campus wellness events
Fulton County DA's Office
4-week wellness program
Thompson Buckhead Hotel
Elevated guest wellness and hospitality-driven fitness programming
Gateway Center
Nonprofit + community impact
King of Pops
Outdoor yoga + community activation
StepPace
Strategic wellness partnership, Gwinnett County
The Retreat / TGS
Wellness partnership + activations
By The Numbers
Impact
1,000+
Riders Impacted Monthly
2×
Featured on Fox 5 Atlanta
RHOA
Real Housewives of Atlanta
10+
Corporate Wellness Partnerships
50+
Community Activations Across Metro Atlanta
#1
One of Atlanta's Fastest-Growing Community Wellness Brands
Services + Engagement
Ways to work
with Kellie James.
Speaking + Panels
Founder talks, women in business, resilience, wellness culture, community-building.
Corporate Wellness
Immersive wellness activations, employee engagement experiences, leadership wellness sessions, and high-energy conference programming designed to increase connection, morale, and culture.
Brand Collaborations
Strategic wellness partnerships, experiential marketing campaigns, branded fitness activations, and community-driven collaborations that create real audience engagement.
Hospitality Wellness
Elevated guest wellness experiences for hotels, retreats, and hospitality brands through fitness programming, curated activations, and community-centered partnerships.
Community Programming
Community-centered wellness experiences including nonprofit partnerships, public fitness activations, donation drives, and accessible programming that brings people together through movement.
Consulting
Consulting for boutique fitness brands, wellness concepts, customer experience systems, community strategy, and experiential brand design.
Contact + Booking
Let's build
something impactful.
Available for brand partnerships, corporate wellness experiences, hospitality collaborations, speaking engagements, media opportunities, and community-centered activations designed to create meaningful connection through wellness and culture.
Send an Inquiry